Accessing images associated with users for generating composite images and/or making product recommendations based at least partly on the images to enhance online shopping experiences is described. A service provider can access images associated with a user and identify a product of interest to the user. The service provider can determine a fitness score for an image of the images, the fitness score indicating an appropriateness of the image for presenting the product of interest via a device associated with the user, and select the image as a representative image based at least in part on the fitness score. The service provider can generate, from the representative image, a composite image that visually depicts a graphical representation of the product of interest and cause the composite image to be presented to the user via the device.