A system and method for measuring distances related to a target object depicted in an image and the construction and delivery of supplemental window materials for fenestration. A captured digital image is obtained containing a scene with a target object whose dimension is to be measured. The digital image may contain a target object dimension identified by one or more ancillary objects and a reference object in the same or different planes. Image processing is performed to find the reference object using known fiducial patterns printed on the reference object, metadata supplied by a user and/or by the detection of colored papers in the scene of the captured image. Adhering objects aid in keeping the reference object applied to an item in the scene such as a wall, while contrast objects aid the image processing to locate the reference object in low contrast reference object/background situations. Once located and measured, the reference object is used to calculate a pixel scale factor used to measure the target object dimensions. Target object dimensions are provided to an automated or semi-automated measurement process, design and manufacturing system such that customized parts are provided to end users.