The invention includes a system and method for conducting a focus group via networked gaming devices. A slot server or a third party server in communication with gaming devices provides access to players operating the gaming devices. A topic for the focus group's discussion is received from a marketer via a marketer terminal in communication with the slot server. The system identifies players currently operating gaming devices who also are suitable potential participants in the focus group based on a focus group pool definition received from the marketer. Those players that accept an invitation to participate, become participants. The topic is communicated to the participants and the participants comments are relayed back to a moderator who controls the focus group discussion via a moderator terminal (and a graphical user interface) also in communication with the slot server. The moderator (and/or the system) verifies that each of the participants is in fact participating in the focus group and compensation is provided to the participants via the gaming devices.