Various embodiments for creating media clips are disclosed. In one example, a method is performed by a server for managing the creation and distribution of media clips, where the server associates a content capture device with an event, the content capture device for recording at least a portion of the event, receives a tag notification from a content tagging device via a network interface, generates a media clip creation command to the content capture device via the network interface, sends the media clip creation command to the content capture device, and receives a media clip created by the content capture device in response to receiving the media clip creation command.