Embodiments of the present application provide a visible light signal receiving and control method, a control apparatus, and a receiving device. The method comprises: determining a communication performance between a visible light signal receiving device and at least one visible light signal transmit device; and in response to a reduction of the communication performance between the visible light signal receiving device and the at least one visible light signal transmit device, using a first logic pixel unit of an image sensor related to the at least one visible light signal transmit device as at least two second logic pixel units for reading separately when reading inductive charges of the image sensor of the visible light signal receiving device. The method, apparatus, and device of the embodiments of the present application are capable of compensating reduction of a communication performance to some extent by changing the charge readout mode of an image sensor of a visible light signal receiving device, and are more suitable for visible light communications in complicated mobile scenarios.