Increasing social network site interactions or user activities in one aspect may include monitoring social network site activities of a first user on a social network site. Based on the monitoring, a second user of the social network site whose postings the first user follows may be identified. The second user's postings that the first user follows may be classified into a content type. The content type indexed by a pair of identifiers identifying the first user and the second user may be stored in a storage device. A notification may be sent to the second user to post content of the content type to promote social network site interactions or activities of the first user.