A method for transmitting and receiving data between a first device and a second device using Bluetooth low energy (BLE) in a wireless communication system supporting Bluetooth communication is disclosed. A method performed by a first device comprises the steps of: storing synchronization data of a first device and a second device when a scan request of the second device and a scan response of the first device are made in response to the advertising of the first device; and resuming the advertising on the basis of the stored synchronization data when a connection between the first device and the second device is disconnected.