A therapeutic pillow for improving the posture of a person and to add comfort to a person's neck and back when in use. The therapeutic pillow provides a central pouch for storing a heat pack to promote healing or cool pack to reduce swelling. Additional feature of the therapeutic include a unique, ergonomic shape with specifically located curvilinear cutouts within the shape of the pillow to provide benefits to the user. Cutouts within the shape of the pillow provide the user with a location to breath more easily. These same cutouts when the pillow is placed in a different position relative to the user will allow the user's eyes to not be pressed against the pillow when in use. When a user's eyes are not pressed against a pillow, a user's eyes will show less wrinkles commonly known as crow's feet.