The present disclosure relates to a method for measuring a speed of a sports device. The method includes: acquiring movement data of the sports device during a process of tracking the sports device, the movement data being collected by a sensor disposed at a bottom of the sports device; calculating a linear speed and a rotational speed of the sports device based on accelerations of three axes in the movement data; and combining the linear speed and the rotational speed to obtain a movement speed of the sports device. In addition, the present disclosure also provides an apparatus for measuring a speed of a sports device, which corresponds to the above method. The method and the apparatus for measuring a speed of a sports device can improve the credibility of the speed measurement of the sports device.