A cable-cord wrapping apparatus for promoting optimal wrapping and storage of audio or video cables. The cable-cord wrapping apparatus may primarily feature a handle integrally-connected to two arms running parallel to each other and integrally-connected to each other by a curved base. The arms create a channel within which to insert a cable or cord. Each arm may be tapered to provide optimal flexibility of the arms while maintaining desired structural integrity for securely storing a cable. Additionally, each arm may feature rounded ends which ease insertion of a cable or cord into the channel while also creating a barrier at the open end of the channel.