A stake assembly provides an earth anchor and includes a stake having a longitudinal axis and an upper portion and a lower portion. The stake is attached to a cup having a sidewall defining a closed perimeter and a top wall substantially closing the sidewall, the sidewall having an open bottom end. The stake passes through the top wall with the upper portion above the top wall and the lower portion below the top wall. When the stake is pounded or screwed into the ground the cup captures soil which adds resistance to the stake being removed from the ground. One embodiment has the cup at an oblique angle to the top wall.