Invention Grant
- Patent Title: Beacon based campaign management
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Application No.: US14700989Application Date: 2015-04-30
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Publication No.: US10366416B2Publication Date: 2019-07-30
- Inventor: Ganapa Sashidhara Murthy
- Applicant: Kellogg Company
- Applicant Address: US MI Battle Creek
- Assignee: Kellogg Company
- Current Assignee: Kellogg Company
- Current Assignee Address: US MI Battle Creek
- Agency: Honigman LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04L12/58

Abstract:
A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device. The method also includes generating the campaign notification message based on the received condition set and the received proximity information and transmitting the campaign notification message to the mobile computing device.
Public/Granted literature
- US20160321696A1 Beacon Based Campaign Management Public/Granted day:2016-11-03
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