A method includes, through a digital platform, encoding a digital media file related to a message from a publisher with decodable data, generating a modified digital media file therefrom, capturing, through a client application of a mobile device of a client user, the modified digital media file playing on a broadcasting device to generate capture data therefrom, and generating a response action of the client user based on analyzing the capture data. The method also includes associating the response action to the message of the publisher, automatically interpreting, through the client application, the modified digital media file to decode the decodable data therein, enabling initiation of the response action without interrupting an experience of concurrent sensing of media content through the broadcasting device by the client user, and providing a capability to the client user to control data thereof generated through the initiated response action.