An object of the present invention is to implement a liquid crystal display device employing a field sequential system and capable of suppressing degradation of image quality caused by liquid crystal response characteristics. A liquid crystal display device is provided with a liquid crystal panel displaying an image formed of a plurality of pixels; a gradation value compressing unit generating compressed data by performing a compression process which is a process of correcting input gradation data such that a difference between a maximum gradation value and a minimum gradation value is reduced; and a liquid crystal panel driving unit driving the liquid crystal panel based on the compressed data. The gradation value compressing unit performs the compression process such that values of input gradation data of a plurality of colors corresponding to a plurality of fields forming one frame period change at the same ratio.