Described is a system for directing employee movement to maintain a minimum distance between any two employees on a sales floor, and maximize employee coverage on the sales floor. The system includes a first mobile computing device carried by a first employee. The first mobile computing device includes a proximity detection module that detects the proximity of a second mobile computing device carried by a second employee. If it is determined that the distance between the first and the second employee is too small, the first mobile computing device will output a motion direction instruction to the first employee, telling the first employee to change direction, thus increasing the distance between the first and the second employee. The mobile computing devices can be in communication with a base station that receives proximity information and helps coordinate employee coverage and motion direction instructions.