The present invention presents a location-based content sharing server enabling content corresponding to a site to be mutually shared, when several users are located in the same site, thereby enabling the users to exchange the same or a similar sensibility about the same content. To this end, the present invention relates to a location-based content sharing method comprising the steps of: (a) acquiring, by the location-based content sharing server, content and location information corresponding thereto; and (b) providing or supporting the provision, by the location-based content sharing server, of the content to a visitor terminal, with reference to a condition of a public-number and a time condition, which are preset in the content in a public area range, when it is sensed that the visitor terminal has entered the public area range according to the location information.