A device (102) detects when a user is in close physical proximity to the device, such as within a few feet of the device. While the user is in close physical proximity to the device, the device also detects the location of the user relative to the device, and optionally a speed at which the user is moving. The user interface presented by the device is adapted to the location of the user relative to the device and optionally the speed at which the user is moving, but without needing physical manipulation of the device by the user. The adaptation can include, for example, orienting content presented on a display of the device based on the location of the user relative to the device so that the content appears “upright” or “right side up” for the user to view given their location.