Techniques for optimizing power and computational density of data centers are described. According to various embodiments, a benchmark test is performed by a computer data center system. Thereafter, transaction information and power consumption information associated with the performance of the benchmark test are accessed. A service efficiency metric value is then generated based on the transaction information and the power consumption information, the service efficiency metric value indicating a number of transactions executed via the computer data center system during a specific time period per unit of power consumed in executing the transactions during the specific time period. The generated service efficiency metric value is then compared to a target threshold value. Thereafter, a performance summary report indicating the generated service efficiency metric value, and indicating a result of the comparison of the generated service efficiency metric value to the target value, is generated.