Embodiments are directed to analyzing eye tracking data collected from an end user to identify user attention and focus areas in user interface (UI) application screens. These areas can be extracted and mapped to a concrete UI component or particular UI object on the display, such as a column or row in a displayed table. Analyzed collected eye tracking data are reflected back to the UI testing, providing information for additional test cases. The test data indicates how the user interacts with the system to determine if desired conditions are achieved. By capturing the user attention areas on the application UI and identifying shifts in user attention based on the displayed data, methods disclosed herein provide a valuable input to the automated test cases, greatly increasing test covering and more accurately mimicking the user application interaction and experience.