Techniques for provision of on-demand utility services utilizing a yield management framework are disclosed. For example, in one illustrative aspect of the invention, a system for managing one or more computing resources associated with a computing center comprises: (i) a resource management subsystem for managing the one or more computing resources associated with the computing center, wherein the computing center is able to provide one or more computing services in response to one or more customer demands; and (ii) a yield management subsystem coupled to the resource management subsystem, wherein the yield management subsystem optimizes provision of the one or more computing services in accordance with the resource management subsystem and the one or more computing resources.