Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. A processor coupled to a wireless beacon may record information obtained from sensors coupled to a POP display. The sensors may assess environmental activity and/or user activity around the POP display. A mobile device may record information about interactions between the mobile device and the wireless beacon and store the information in a memory cache on the mobile device. The information from the processor and the mobile device may be transmitted to a remote server via wireless communication from both the processor and the mobile device at selected times.