- Patent Title: Managing advertising associated with dynamically-expanding content
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Application No.: US13708819Application Date: 2012-12-07
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Publication No.: US10373207B2Publication Date: 2019-08-06
- Inventor: Vinodh Jayaram , Bradley Scott Mauney , Tan Nhu , Andy Chen , Gyanda Sachdeva
- Applicant: Microsoft Technology Licensing, LLC
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agency: Schweman Lundberg & Woessner, P.A.
- Main IPC: G06Q30/02
- IPC: G06Q30/02
Abstract:
A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.
Public/Granted literature
- US20140164138A1 MANAGING ADVERTISING ASSOCIATED WITH DYNAMICALLY-EXPANDING CONTENT Public/Granted day:2014-06-12
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