Embodiments of the disclosure are directed to methods and systems for providing brand specific content and advertising content for use on a mobile device. A mobile device may comprise an operating system component operable to regulate the presentation of advertisement content on a mobile device. The operating system component may receive a template for the advertisement spaces on a device from a branding component. Then, the operating system component may request and receive advertisement content from an outside source. The mobile device may be compatible with multiple brands, and if the brand association is changed, the branding component may build a new template that reflects the updates.