A platform through which companies that offer products bid to obtain an opportunity to provide a product to an end user expressing an intent in purchasing it. The user specifies a first data set defining a product he or she desires to buy, a designated time at or by which it is to be provided, and a value that the user is willing to pay. The platform receives a second data set from each of one or more vendors. Each such data set includes a range of prices that the respective vendor is willing to accept for its sale of the product, and a bid strategy. A bid process is then executed to generate a result that identifies at least one vendor, and a price within the range of prices originally offered by that vendor. The result is provided to the user, and a transaction may then be consummated.