Example embodiments of the present invention may include a method and apparatus configured to authenticate a user transaction (e.g., point-of-sale, ATM transactions, etc.). One example method may include receiving user authentication information during the user transaction and confirming the user authentication information is correct. The method may also include determining a current user location by a location associated with the user's mobile device, and comparing the current user location to a known location of an entity associated with the user transaction. The method may also include authenticating the transaction if the current user location is within a predetermined distance of the known location of the entity associated with the user transaction.