The present invention relates to a long-range discernible image generating apparatus and a method of operating the same, and particularly, to a long-range discernible image generating apparatus and a method of operating the same, which are capable of providing improved legibility. According to an embodiment of the present invention, a long-range discernible image generating apparatus is provided. The long-range discernible image generating apparatus includes an image providing unit for providing a first image including at least one character; an image converting unit for generating a second image which has the proportions of the first image altered by reflecting predetermined point of view information—the point of view information including information on at least one of a direction of view and an angle of view for the first image; and a reference point extracting unit for extracting the coordinates for the first reference point and the coordinates for the second reference point corresponding to the first reference point and the image converting unit compares the coordinates for the first reference point to the coordinates for the second reference point so as to be able to convert the first image.