An apparatus includes an image acquisition unit configured to acquire a captured image of a real space, a position and orientation acquisition unit configured to acquire a position and orientation of each of a plurality of virtual objects, an interference determination unit configured to determine whether interference is present between the virtual objects based on the position and orientation of each of the plurality of virtual objects and model data of the plurality of virtual objects, an interference information recording unit configured to record an outline of an interference part where the virtual objects interfere with each other as interference information, based on a result of the interference determination unit, a generation unit configured to generate a composite image including the captured image, an image of the plurality of virtual objects, and an image representing the outline of the interference part.