In one example, the present disclosure describes a device, computer-readable medium, and method for regulating access to electronic entertainment to incentivize desired behavior. For instance, in one example, the behavior of an individual is monitored through data received from an electronic device. The behavior is compared to a predefined behavioral goal stored in a profile for the individual, and a predefined incentive associated with satisfaction of the predefined behavioral goal by the user is identified. The predefined incentive comprises access to an electronic entertainment medium. An instruction to the electronic entertainment medium is generated to grant access to the individual when it is determined that the individual has satisfied the predefined behavioral goal.