Consistent with the present disclosure, an optical communication system is provided in which data is carried over optical signals including subcarriers. The subcarriers may be modulated with the standard modulation formats noted above, but the modulation formats are selectively assigned to the subcarriers, such that some subcarriers are modulated with different standard modulation formats than others. As used herein, a “standard modulation format” is one of BPSK, and n-QAM, where n is an integer greater than one. Such n-QAM modulation formats include of 3-QAM, 4-QAM (QPSK), 8-QAM, 16-QAM, 64-QAM, 128-QAM, and 256-QAM. By selecting the number of subcarriers and the types of modulation formats employed, an optical signal with an effective SE that is between that of the standard modulation formats can be generated for transmission over a distances that more closely matches the link distance. Such custom or intermediate SE signals can be tailored to a particular optical link SNR to provide data transmission rates that are higher than the low order modulation formats that would otherwise be employed for optical signals carried by such links. As a result, more efficient data transmission can be achieved.