Provided herein are embodiments directed to facilitating an authentication process before allowing an action. An example apparatus may be configured to receive a request, via an authentication session established during a log-in process, to cause the action, send alert to a first device associated with an account associated with the requested action, cause the first device to communicate, via the short range wireless communication protocol, with a second device to verify a proximity, receive verification of the proximity, receive a first identifying data originating in a browser having been used to start the authentication session, receive a second identifying data string originating from a trusted agent, configured as software or hardware, residing on the second device, and upon confirmation of a match of the first identifying data string and the second identifying data string, authorize the action.