A web browser renders a web page, where textual information is displayed in a first portion of the page and where streaming video is displayed in a second portion of the page. As a user interacts with the page and views the video, both page view values and video data values are sent out from the browser, across a single TCP/IP connection, and to a single analytics web server, where both types of values are stored. The page view values may, for example, indicate when the user clicks on buttons, keys or links. The video data values may, for example, indicate the settings or play status of the video player application program. The analytics web server receives the two types of values, performs real-time processing using the values, and outputs a report in real time where the report includes a real-time analysis of both types of data values.