Systems, methods, and non-transitory computer-readable media can determine at least one survey to be presented to users of the social networking system, wherein the survey is targeted to a number of users at each time interval. A uniform distribution of users that may be surveyed is determined, wherein users in the uniform distribution are each assigned a numerical value. A sampling window that references a numerical range that is adjusted upon completion of each time interval is determined, wherein users that have been assigned a numerical value within the numerical range are eligible for the survey.