In a communication method in a wireless communication system configured from a wireless connection providing apparatus (a wireless LAN access point) and a wireless communication apparatus (a wireless LAN client), the wireless connection providing apparatus acquires subscription information for specifying necessary information and includes the subscription information in a control frame notifying surroundings of presence of itself and then transmits the subscription information. The wireless communication apparatus receives the control frame, determines whether the wireless communication apparatus retains information which is specified as being necessary by the subscription information included in the control frame. When the wireless communication apparatus retains the information, the wireless communication apparatus establishes connection to the wireless connection providing apparatus and transmits the information. The subscription information can be stored in an ESSID of a beacon frame, for example.