Techniques are provided for dynamic forbiddance of wireless transmissions by transmitters of one or more overlapping basic service set (OBSS) concurrent with transmissions of a transmitter in a first basic service set (BSS). A first transmitter of a first BSS may identify a transmission that is to be a protected transmission, and based on the identification may dynamically forbid one or more other transmitters of an OBSS that overlaps with the first BSS from concurrent transmissions with the protected transmission. An access point or station of an OBSS may receive an indication of the forbiddance of transmissions and may apply deferral rules to defer transmissions based on the forbiddance. One or more disincentive rules may be applied at the first transmitter to provide disincentives for forbidding OBSS reuse.