A base toner amount is determined without taking edge effect into account. The base toner amount corresponds to a pixel value of image data for which gradation correction has not been performed. For the base toner amount, a first spatial filter process is performed corresponding to a laser profile of the exposure device. A second spatial filter process is performed for the base toner amount before or after the first spatial filter process and thereby an edge emphasis amount is determined corresponding to the edge effect. A toner counter counts as a toner consumption amount a sum of the base toner amount after the first spatial filter process and the edge emphasis amount. Further, a gain control unit multiplies the edge emphasis amount by a coefficient corresponding to the base toner amount after the first spatial filter process and thereby controls a gain of the edge emphasis amount.