Invention Grant
- Patent Title: Electronically analyzing user activity on a graphical user interface
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Application No.: US15094812Application Date: 2016-04-08
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Publication No.: US10379709B2Publication Date: 2019-08-13
- Inventor: Michael Charles Todasco
- Applicant: PAYPAL, INC.
- Applicant Address: US CA San Jose
- Assignee: PayPal, Inc.
- Current Assignee: PayPal, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Haynes & Boone LLP
- Main IPC: G06F3/13
- IPC: G06F3/13 ; G06F3/0484 ; G06F3/01

Abstract:
Systems and methods that help ensure that content on a webpage is read and understood by analyzing user activity on a graphical user interface are described. As a user views and interacts with a webpage, activity of the user is monitored. For example, data associated with eye movement, brainwave activity, lip movement, eyebrow movement, and/or forehead wrinkling is collected. This data is then analyzed to determine if the user read and understood the content presented. Should the user fail to read and/or comprehend the content, the user may be alerted and/or prevented from proceeding or accessing additional content.
Public/Granted literature
- US20170293407A1 ELECTRONICALLY ANALYZING USER ACTIVITY ON A GRAPHICAL USER INTERFACE Public/Granted day:2017-10-12
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