An event-occurrence-place estimation method having a process executed by a computer, the process includes acquiring a message of a predetermined event from social media to which a message is posted; extracting occurrence place information indicating an occurrence place of the predetermined event from the acquired messages; ranking the occurrence places in descending order according to the number of acquired messages corresponding to each of the pieces of occurrence place information, cumulating, for each of the occurrence places, the number of acquired messages of the occurrence place and the number of acquired messages of the occurrence places which are ranked higher than the occurrence place information, and identifying a change point where an increase rate of the cumulated number of the messages is an average increase ratio; and outputting the piece of occurrence place information identified by the identified change point.