Methods and apparatus, including computer program products, implementing and using techniques for launching a process based on annotations made to a document in an enterprise content management system. It is determined whether an annotation has been added to a document in the enterprise content management system, wherein the annotation is stored as a separate element and the separate element is associated with the document. It is determined whether the annotation is of a type indicating that a subsequent workflow process is to be performed. In response to determining that the annotation is of a type indicating that a subsequent workflow process is to be performed, the annotation is parsed to obtain information to be used in the subsequent workflow process. The subsequent workflow process is launched. The launch uses at least some of the information obtained from parsing the annotation as parameters in the subsequent workflow process.