The present disclosure includes a memory in which a content providing program is stored, and a processor that executes the program stored in the memory. Herein, upon execution of the program, the processor extracts a subject and a verb property including multiple verbs corresponding to the subject from a target content, infers a verb-form subject of the target content on the basis of the subject and the verb property, and extracts one or more contents matched with the target content from among multiple candidate contents on the basis of the verb-form subject of the target content. Further, the multiple verbs corresponding to the subject are extracted from an associative verb group.