A traffic sign assistance system for a vehicle including optical recognition unit to obtain data regarding a regulation indicator in proximity to the vehicle, at least one sensor unit configured to monitor a vehicle travel direction, and processing unit. The processing unit are configured to determine a location of a location of a next road intersection based on the vehicle travel direction, measure a distance between a location of the regulation indicator and the location of the next road intersection, cause display of a regulation value associated with the regulation indicator on a display device to be maintained if the distance is less than a predetermined threshold value and a change in vehicle travel direction is detected, and hide the regulation value associated with the regulation indicator from the display device if the distance is greater than the predetermined threshold value and a change in vehicle travel direction is detected.