A method, system and computer program product for enhancing customer's satisfaction with his/her shopping experience. Facial motion measurements defined in a model for facial expression recognition are utilized. Features from a magnitude of the facial motion measurements defined in the model are identified. A Bayes classifier is utilized to capture dependences among the features used to recommend a better sales approach to the sales professional, or, alternatively, assign a better sales professional to approach the customer thereby enhancing the customer's shopping experience by reducing the possibility of an unpleasant shopping experience.