A computing system supports economic analytics and business outreach, including layoff aversion. The system includes a current and historical business Geographical Information System (GIS) with a database of a region and labor market web-services, a regional economy visual and spatial analytics interactive data visualization (IDV) Graphical User Interface (GUI), and a map-based customer relations management (CRM) GUI for local employer outreach map-based CRM. The IDV GUI and CRM GUI are employed to compile a list of employers of interest, and to apply a financial stress filter to the list of employers. The financial stress filter refers to an external database for a financial stress score for each employer in the list and based thereon determines which employers in the list are in danger of layoffs. Each employer in danger of layoffs is stored in a record in the GIS, and may be the subject of a layoff aversion outreach campaign.