There is provided a system comprising a touch screen display, a non-transitory memory storing a user interface, one or more software applications, and a game application, and a hardware processor executing the game application to launch a game for playing by the user using the touch screen display, receive a game play input from the user, while playing the game using the touch screen display, unlock a locked game element of a plurality of locked game elements of the game, in response to the game play input by the user, and add one of a plurality of user interface elements corresponding to the unlocked game element for display by the user interface, in response to the unlocking, wherein each of the plurality of locked game elements corresponds to one of the plurality of user interface elements, and wherein the user interface is used by the one or more software applications.