Method and system (100) for generating a recommendation for at least one further content item is disclosed. A personalized content channel is enabled to play out a plurality of content items (programs) complying with multiple selection criteria. At least one further content item is recommended by a recommender engine (107), the at least one further content item complying with fewer of the multiple criteria. In an embodiment, at least one of the at least one recommended further content item is selected and the multiple selection criteria are adjusted by a scheduler (109) on the basis of at least one characteristic of the selected recommended further content item.