Embodiments of the disclosure are directed to methods and systems for provisioning and/or customizing a mobile device. After a mobile device is purchased by a user, custom settings and information (or customization content) may be delivered to or accessed on the mobile device. In some embodiments, the customization content may be pre-loaded onto the device and access via a uniform resource identifier (or URI) string. In other embodiments, the customization content may be accessed from a remotely hosted location via a uniform resource locator (or URL) string. Additionally, customization content may be accessed via a combination of the above methods.