An apparatus has a see-through configuration that guides picture lights by a light guide device and superimposes lights from the outside world and the picture lights for visual recognition. The light guide device has a light guide prevention structure (light transmission prevention structure) provided in a narrow width shape part having a narrower shape than a surrounding part, and thereby, prevents unintended reflection or the like of lights due to the lights from the outside world and suppresses light guide of the lights toward an observer side.