Systems, methods and computer-readable media for providing e-commerce suppliers an alternative shipping and distribution system based on real-time sales and demand being coupled with iterative machine learning processes. As an example, an e-commerce supplier can contract with a retailer to have products sold in retail locations belonging to the retailer. However, rather than the retailer providing to the e-commerce supplier a quoted price for acquiring the merchandise, the retailer can provide two prices: one for if the e-commerce supplier delivers the merchandise to a distribution center, and another if the e-commerce supplier delivers the merchandise directly to a retail location, from which the retailer will redistribute the merchandise to other retail locations.