The present disclosure is directed to an improved cookieless ecommerce platform. The proposed approach involves receiving a confirmation of an order for the purchase of an item initiated by a platform member to a platform partner. The order includes at least one of an assigned e-mail address and a social community user id. The platform scans communications to/from the platform member to the partner to determine when a communication involves a request for an order, and based on the scanning, determines when a member is entitled to a cashback or similar reward.