The invention relates to a method for operating a vehicle, in which a control center transmits at least one piece of information to a receiving device of the vehicle, based on the geographic position of the vehicle. The control center associates the at least one piece of information with a predefined region and publishes the at least one piece of information associated with the predefined region. The vehicle receives the at least one piece of information if a control device of the vehicle has subscribed to receive information which is associated with the predefined region. The invention further relates to a vehicle.