A system executes a particular response for a particular sub-topic segment in a pre-recorded video. One or more processors receive a pre-recorded video, where the pre-recorded video is directed to a main topic, and then partition the pre-recorded video into multiple sub-topic segments, where each sub-topic segment is about a sub-topic of the main topic. The processor(s) identify previous entities' responses to sub-topic segments from the pre-recorded video. The processor(s) then compare a current entity's responses to the previous entities' responses that occurred while one or more precursory sub-topic segments are presented before a particular sub-topic segment in the pre-recorded video. In response to a match, the particular response is executed on behalf of the current entity in response to the one or more precursory sub-topic segments being presented to the current entity.